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“Cease Asking and Begin Demanding” – Paul Markovich Shares Views on Enhancing Digital Well being and Client Expertise | Blue Defend of California

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“Cease Asking and Begin Demanding” – Paul Markovich Shares Views on Enhancing Digital Well being and Client Expertise | Blue Defend of California
“Cease Asking and Begin Demanding” – Paul Markovich Shares Views on Enhancing Digital Well being and Client Expertise | Blue Defend of California

Paul Markovich

The COVID-19 pandemic ushered in an period of speedy innovation in digital well being and the healthcare trade should leverage that momentum to create a greater shopper expertise, mentioned Paul Markovich, president and CEO of Blue Defend of California.

That was the imaginative and prescient the nonprofit well being plan government shared on the opening keynote session on the AHIP Client Expertise & Digital Well being Discussion board earlier this month.

For Markovich, the outdated saying, “necessity is the mom of invention,” has by no means resonated greater than these unsure instances.

“Earlier than the pandemic, we had been having a number of conversations concerning the adoption of instruments like telehealth,” he mentioned. “There have been all these questions and hesitations, after which – bam – when there have been no different choices, everyone discovered a technique to make it occur. Frankly, we want extra of that.”

Markovich felt refreshed by that speedy adoption of recent expertise in an trade that’s largely lagged behind trendy improvements. Going ahead, he needs to make it possible for willingness to innovate doesn’t fall by the wayside.

“There’s an excessive amount of inertia, complacency, and even simply outright resistance within the healthcare system to undertake new issues,” he mentioned. “We all know that when now we have to, we will. But when we simply preserve ready for folks to be ‘prepared,’ we’ll by no means make the progress we have to make. One of many massive takeaways for me was: cease asking and begin demanding.”

Outdoors of developments in telehealth throughout the pandemic, Markovich added that the fee-for-service system buckled in 2020 when demand for healthcare companies past COVID-19 fell quickly and suppliers struggled to take care of income. Now, lots of these suppliers are prepared to return to the desk with concepts for bringing down prices and making a extra sustainable system. 

Within the coming months and years, Markovich is happy for what he hopes is a newfound willingness to undertake and use efficient expertise within the healthcare sector. He famous that there stays widespread low expectations for the healthcare trade relating to tech – and that’s the primary piece that must be addressed. Whereas folks proceed to depend on consumer-friendly applied sciences in different industries – from banking to transportation – well being care is woefully behind.

To alter this narrative, Markovich feels that some forcing capabilities need to be in place.

“Now we have to create the incentives and a few of this must be top-down,” he mentioned. “For instance, in California, we’ve advocated for a mandate that might enable everybody to digitally share their digital medical information and different info – which can go into impact January 1, 2024.”

By utilizing top-tier expertise and improvements, the healthcare trade could make big strides in growing effectivity for suppliers, enhancing high quality and entry to look after sufferers, and being higher ready for the following public well being disaster, he mentioned.

“Necessity is the mom of invention,” Markovich mentioned. “We’re going to need to mandate it, in any other case will probably be an extended highway.”

 

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